One reason My Morning Jacket has such a loyal following is because of the appreciation they have for their fans. Recently they set up a fan club as a means to have a direct connection to these fans and vice versa. Benefits for members include exclusive access to video's and songs from the band, the opportunity to purchase tickets before they go on sale to the general public, and primo seating at said concerts. Last week I received my member certificate in the mail. I got a good laugh reading it. Hopefully the statements in the 2nd paragraph turn out to be true.
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